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Brings the ‘joi’ back to hair care.
July 28, 2015
By: Melissa Meisel
Joico is celebrating its beautiful roots with the new brand campaign, “The Joi of Healthy Hair.” According to the company, healthy hair is happy hair, radiating vitality, color and shine. The Joi of Healthy Hair campaign kicks off July 2015 with exciting news and updates on www.Joico.com. The Joico website will feature the brand’s new logo and tagline, along with inspirational imagery and videos. Joico’s advertising and promotional push will include a significant digital campaign @Joico taggin...
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